Creative Director
Creative Director
Each race day at Auckland Racing Club attracts a different audience. I led the team in creating a flexible campaign that would work throughout the entire racing season. We focused on making the idea relatable while setting an aspirational look and feel.
Our ‘senses’ campaign was kicked off by capturing stunning photos and video footage during a pre-season shoot. This became the hero content for all communications. Executions of this campaign included videos for social media, online ads, billboards, bus-backs, print adverts, lock-ups for exclusive race day zones and radio ad scripts. All work was created at Buffalo & Co.